Exploring the World of Custom Merchandise for Bands

Merchandise is essential for boosting revenue, building brand awareness, and connecting with fans. Read on for tips and strategies on making merch that resonates, lasts, and sells.

Create a wide range of merch to appeal to different fan preferences. For example, offer tees that match your musical style, like burnout prints or faded designs.

Hoodies

If you’ve ever been to a live show, it’s hard to imagine the merch table without a shirt. These custom merchandise for bands provide fans with a fashion statement and a souvenir while also serving as a marketing tool for the group.

Hoodies are another must-have for any band merch line. These oversized sweatshirts come with a drawstring and kangaroo pocket, making them popular amongst street style enthusiasts.

Pay attention to what your fans like and dislike. For instance, if your fans snag every beanie you offer, consider making that a regular item on your merch line. These items are inexpensive to produce and can serve as a consistent source of revenue for your band.

T-Shirts

A T-shirt is a versatile wardrobe staple. It’s a great way to promote your band and brand without breaking the bank. For months, people can see your logo on t-shirts, helping you build brand recognition.

T-shirts can be made from various fabrics, including linen, cotton, and poly-blends. They can also be embellished with embroidery, smocking, and other fabric manipulation techniques to add text or details.

Another popular type of T-shirt is a tie-dye shirt, created by folding and twisting the fabric before dyeing it. This creates a unique one-of-a-kind piece. Then, the shirt can be embroidered or screen printed with your logo and designs.

Hats

Hats are another popular form of merch that can be customized for bands. Whether a simple visor or a hat featuring a band’s logo, these items can help spread the word about your music and attract new fans.

T-shirts have become a popular way to represent interests and identities, particularly in the 1960s and 1970s when people began wearing band tees to support counterculture values. T-shirts can communicate ideas about politics, fashion, and leisure through images, slogans, and commercial logos.

The type of fabric a t-shirt is made from is also essential to consider. Cotton is one of the most common fabrics for t-shirts, as it is durable and prints well.

Keychains

Keychains are a practical promotional item that can be customized for your band. Choose from an array of decoration options, including engraved or printed designs. Customized keychains also feature special features, such as bottle openers or lights, to make them stand out from the crowd.

T-shirts are often worn by fans of a particular artist, especially when they’re out to see the band perform live. These concert tees become a part of the fan’s style and serve as a connection to their favorite musicians. They can also be an excellent way to promote a new album or show. Creating unique tees is easy with the help of online printing services.

Posters

While t-shirts, hoodies, and hats remain reliable band merch options, some creative product ideas can also drive sales. For example, a customized guitar pick or drumstick lets fans participate in your music-making process, creating a more meaningful connection with your brand and music.

Posters are another affordable impulse-buy option that can help boost merch sales. Be sure to offer a variety of sizes to cater to different fan preferences, and consider using on-the-spot printing at your live shows to eliminate inventory problems. Surveying your audience on social media or at a gig is also an effective way to determine what merch products they want.

Prints

With a continued focus on decluttering, fans might be looking for more helpful merchandise or items that leave less of a footprint. For this reason, products like custom stickers, pins, or patches can be a great addition to your merch stand.

Prints are patterns printed on top of fabric with dye or other methods. They are often numbered in editions and can have different sizes.