SPOTIFY’S TOP 4 MARKETING DECISIONS TO PROTECT AND ENHANCE ENVIRONMENT

After diagnosing the problem the earth faces, immediate action is needed. The emulsion of GHGs shoots up the temperature of the planet that causes dramatic changes in climate all over the world. Therefore, nowadays the brand itself is equalizing the carbon offset by implementing innovative ideas. From work culture to the product and service, everything is monitored with carbon-less innovations.

One such platform is Spotify. Spotify and Spotifiers with their partnerships excellently maintain campaigns, meetings, ads, and whatnot. Have a detailed look at how a brand works to enhance environmental conditions.

Spotify implements various marketing decisions to make zero emissions in a decade to control abnormal climatic conditions. While technology is developed, balancing with nature also needs to be considered. In the month of September 2021, Spotify took a big step to resolve and reduce the emission of greenhouse gasses that are harmful to the ozone layer of the earth. Every single being on the earth is responsible for going green!

1. MISSION TO REDUCE EMISSION

Even a small step matters! Spotify took its first change from its workplace. Creating an atmosphere radiation-free or emitting less radiation and collaborating with same-minded brands are the initial steps made by Spotify.

Walking in the Same Shoes with Partners: Spotify joins hands with other brands who have a vision to consider and try implementing a ‘Go Green’ campaign among the products or services.

Green Streams: Spotify’s emissions are generated by downloads, streaming, and usage of the device’s battery. To reduce the after effects they are measuring it and trying to consume low energy.

Shifts in Workplace: The workplace is made better with greens to enhance the environment efficiently by redesigning and remodeling the offices.

2. SUSTAINABLE ADVERTISEMENT

Spotify is concerned about the ads they deliver. Making advertisements more sustainable to reduce the impact on the environment. It is not only focused on the action but also the products and services that Spotify serves.

Sustainable Sonics: A program of reducing the impact on the environment by “Planting Tree” for every audio advertisement made on Spotify, ie., Oxygen (O2) is said to be the first partner of sustainable sonics. For every new ad on streams, Spotify plants 50 trees across the world to balance the emissions and offset the carbon.

Sustainable sonics are available in the UK, US, and Canada, expect more in future. Sustainability advertisement is considered to be crucial to withstand in the market as well as to brand that the products and services by them were environmentally-friendly or what it contributes to the environment.

3. INITIATIVE TO CONTROL CLIMATE CHANGE

The team of Spotify’s employees incorporates ideas that initiate sustainability climate change. There are many initiative programs,

Sessions to Build Skills – Spotifiers who are interested in joining hands to go green, and don’t have an idea about how to give a start can attend the sessions to gain knowledge and skills.

Speakers of Knowledge and Inspiration – Spotify has inspirational speakers to host a specific session that provides a better understanding of impacts on nature at their offices.

Initiative as Spotifier – As a spotifier, take the initiative to reduce environmental impacts by delivering and letting people know in the podcast channel about the issues and solutions. In case the channel lags listeners and plays, try buying Spotify plays that may be a great possibility of visibility to influence the needs of the earth to get green!

Climate Champions – A network, from a team of colleagues to a group of people, climate champions have been working great and creatively to make initiatives in every local area. Climate Champions conduct meetings at regular intervals of time in various business areas to share the best practices and possible ways of making the earth cooler!

4. SPECIAL TRACKS FOR NATURE

Launched Sounds Right, the 1st global action against climate change is the best part of Spotify’s book that made a partnership with Earth Percent, The Museum of United Nations, and other climate concern organizations.

“Nature” has been recognized as an artist officially by Spotify, where nature has its own special and encouraged tracks for millions of listeners to spread its value. A lover of nature can now enjoy hearing sounds with uniqueness. This important step towards nurturing nature helps to build a wider range of people to encourage going green.

Conclusion

While technology is developed, balancing with nature also needs to be considered. Every single being on the earth is responsible for going green! As human beings, we have more responsibility to save the earth from radiation.