HOW ADVERTISEMENT ON YOUTUBE BENEFITS IN MULTIPLE WAYS?
YouTube is one of the biggest platforms with a monthly of 2.49 billion active users, where creators can use the chance to market their products and services as advertisements. There are multiple ways to benefit from placing advertisements on YouTube.
TARGET’S AUDIENCE TOO SPECIFIC
Generally, targeting an audience is made naturally by sharing, commenting and liking the video, which helps to gain followers. But YouTube also has another powerful option to boost the growth of the channel, ie., Filtering the target audience too specific by advertisement placements. This campaign allows creators to reach an extremely specific audience.
YouTube Demographics in 2024: The first criterion to target the audience is “Demographics”. It provides all particular data like gender, age, qualification, country, and more details of the subscribers which helps YouTube to be specific. For your knowledge, here are a few specific data that YouTube has, to be more specific with the audience.
Gender: Female users of 45.7% and Male user’s of 54.3% are actively using YouTube Application.
Age: The male YouTube users age falls between 24-35 (12.1%) and age between 36-45 (9.1%). The female user’s age falls between 24-35 (9.4%) and age between 36-45 (8.1%).
Country: India has 476 Million YouTube users in total.
Based on Audience Interest: Shifting according to the trends is important. If a hot sale offer is going on, make an ad based on the offers. Make sure, the advertisement is based on the trends.
Awareness of Affinity Audience: Affinity Audience are a group of customers sharing similar preferences and tastes, who spend a solid time viewing 3rd party sites of the products or services.
ADVERTISE CONNECTS AUDIENCE
Presenting a quality advertisement influences the customer in different aspects. Try to create trust in the brand and product through proper visual content. YouTube has 2 ways of publishing ads, on the YouTube video and YouTube shorts. Both are different in their way of connecting with the audience.
YouTube Video Advertisement
Length – The length of the video ad varies from one to another. It may be from 30 seconds to 2-3 minutes.
Placement – The placement of the ad will be beginning or in between the videos.
Cost – Get CPV (Charge Per View) for the ad.
YouTube Shorts Advertisement
Length – The length of the shorts ad is determined, a maximum of 60 seconds.
Placement – The placements are fixed in the feed.
Cost – The shorts ad also gets CPV (Charge Per View).
Comparing both, Shorts advertisements give a high range of connectivity and engagement to the specific audience. Also, held effective campaigns for brand awareness that have quick responses too!
EASY MEASURE CAMPAIGNS
Measuring the outcome of the conducted campaigns helps to improve the following campaigns. There are a few metrics to be tracked to understand the impact that is caused by the ad campaigns. They are Return on Investment (ROI), Cost Per Win, Cost Per Lead, Cost Per Conversion, Conversion Rate, Website Traffic, and more.
Conclusion
If you Never stop advertising, you never stop building a brand!
